I love, love, love Clinique Bonus Time. I think it is one of the best customer appreciate/upselling tricks in the book. I’ve been participating in this marketing gimmick for years and I still can’t get enough! When I was fourteen and I first started wearing make-up (the other girls on the Cheerleading squad took pity on me and showed me how to properly apply….) I wanted to buy the nice make-up they had but could only afford so much. I would save up my money and go during “Bonus” time when I could get something I really needed-foundation or mascara-and get a wonderful bag full of trial sized freebies. The bag itself is also really, really cute. This weekend was one of the last for the gift time, and since I recently lost my favorite chubby stick I ran to get one so that I could claim the free “gift”. Of course you have to spend more than you intended (23.50!!), but that’s the trick of it, isn’t it? Still, coming home with my new make-up made me feel such joy, the kind I used to feel when I was a young girl. Then I got to thinking about some other really great stores who do a lot to show customer appreciation:
Not only do they do a fun Friends and Family coupon for their employees (40% on a certain weekend, Thanks James for giving me mine this year!!) They also have all sorts of flash sales/in-store coupons for customers on the mailing list. I’m not always one for flash sales, because I think they are TROUBLE for recovering shopaholics and savvy spenders alike, but I do love a great in-store coupon (think 40% or more). I also applaud the Gap for their great sales-when they discount stuff they discount. I got a T-shirt for 4.18 this weekend. Whaa? You’d never see that at the J.Crew-who is more tightfisted with their coupons than J. Edgar Hoover with his secret files.
You can sign up to be a “beauty insider” and they don’t spam your email with stupid sh!t. You also get “points” every time you buy in the store and they keep track of it for you (which I appreciate). You can trade the points in for little “gifts” (much like they do at Clinique). I do think the gifts could be better-250 points (roughly 250 dollars) for a TRAVEL SIZE of fancy shampoo? The 500 point gift is a bag of whichever three sample sizes they are repping that day, but it’s still a really nice way of giving back to customers who shop frequently.
If you buy online you can qualify for all sorts of free goodies with your purchase and it changes from week to week.
Loyalty programmers get a $10 dollar certificate for every $150 you spend and these are usually good for at least three-four months after you get them (if you recieve things in the mail and forget to use them or bring them with you like meeeeee). This is WAY better than most point systems-and who doesn’t need more shoes?
If you are an A+ rewards member (free to sign up!) you can receive 1 point for every flight- 2 points for every round-trip you make. It only takes 8 points to book a reward flight, which is AWESOME-especially if you are someone who only travels occassionally. I love this rewards program, and it came in handy when I lived in NYC and wanted to come home and visit for holidays or weddings. Airtran already offers the cheapest flights around so using them is often a no-brainer. If you end up having say…..seven credits and really want to book a reward flight it’s only 39.00 to purchase the additional points. What’s better than a free flight? A 39.00 flight!
It’s probably my favorite of all the rewards programs I participate in.
What are some of your favorite Customer loyalty/appreciation systems?
OH! Guess who else appreciates you? L Bee does. It’s the last day for you to enter to win one of these amazing Cole Haan bags below!